So, this week I’ve been working on two Search Engine Optimization projects… for anybody jumping onboard right now, SEO is the stuff that gets your website noticed by Google and other search engines (Yahoo! Altavista, Ask, etc.) There are a lot of tools available online to help you in the process of writing good SEO copy and code, but my favorites so far are located at https://adwords.google.com/select/KeywordToolExternal (which you can use for free!) and www.seodigger.com.
Here’s the major difference between these two: at seodigger.com, you type in website at a time and their robots will find what keywords are being used by that site. Okay, so maybe they’re not robots, but either way this engine can tell you what keywords your competitors are using… which leads me to the next part.
At Google adwords, you can type in a word and their robots will come up with a list of similar words that other websites may or may not be using… it’s almost like a web thesaurus, except that the words don’t all mean the same thing and will often give you words whose definitions are completely different, but are still very relevant. In “other words,” it gives you OTHER WORDS that people might be searching under to find a knowledgeable and reliable source = YOUR SITE.
So while some aspects are slow-going — like learning about how to put invisible keywords into your meta tags (???????), other stuff seems to be pretty easy to get a hold of. Of course it doesn’t hurt that we’ve got a TON of books about this stuff around here, and I’ve got a lot of people to ask questions…
Maybe you’re reading this because you want to get more out of your website. We can help you with that. We’ve got designers and programmers to make your website look and feel great… and get noticed. There are a lot of ways to increase traffic through your site, so if you’re needing help, give us a call. That’s what we’re here for!
In Ann Arbor: 734.975.0460
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