Websites should be rebuilt minimum every 3 to 5 years. Next time you get yours redone, make sure your web designer builds in a CMS like the one pictured here. A Content Management System, or CMS, allows anyone who can use a simple program like Microsoft Word create web pages and update content online—without having to pay a web designer hourly.
Benefits of a Content Management System:
- Fresh Content: Easily add new content, images, video and audio. Post company news, press releases, client testimonials, or special offers regularly to create a good impression on your visitors. It doesn’t look good if your most recent news story is from 3 years ago.
- Create Your Own Landing Pages: You always want to have a unique, tailored page to be the first thing potential customers see when they click on your online advertisement. You can also create landing pages for email blasts, mailing campaigns, or print ads. When someone visits your webpage, you only have 3 seconds to catch their attention. If you are sending them to your homepage and hoping they click around to find what they are looking for, you are throwing money out the window.
- Higher Relevance Scores in Adwords: These landing pages will not only help you get better results from each click, they will get you ranked better, and save you money! PPC advertising (Google Adwords) is expensive. Google determines where ads show up based on many factors, but one major factor is relevancy. If your landing page is relevant to your ad, you will get higher ranking ads for less money!
- Get More Web Traffic: Post a weekly blog within your area of expertise to draw in web traffic from organic searches. Your blog pages will show up in Google searches and generate clicks for free. You can also link your blog posts on all your social media pages.
- Save Money on Updates: A web designer’s time is valuable—and expensive. Small changes could cost you big if you have to call him every time you need your content updated or a landing page created. Fixed IT customers benefit from our in-house web design discounts and no minimum billable requirements, but most web designers will stick you with a full hour bill for a 10 seconds fix!
If your website could use a refresh, give us a call at: MI – 734-975-0460 or TN – 615-526-2626
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Remember, Fixed IT clients, you get up to a 25% discount on web design!
