I’m writing today about a hard-fought lesson I’m learning. While I completely understand the “why” aspect of this little chat, I find myself hung up on the “how.” So, without further delay, here’s the tip:
Don’t send huge file attachments — even if people know they’re coming!
A little background…
In marketing, I find myself sending drafts, revisions, and proofs of projects I’m working on all the time. (I e-mail a lot of mock-ups as well, but they’re generally low resolution to begin with, so they’re not so much of a problem.) But when it comes time for the boss to see the final version of a new brochure that we’re about to send to print, how do I make sure he gets the full effect of the project’s image quality / layout / design, etc. without bombarding his Outlook Inbox?
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When I first joined the team at Dynamic Edge, and Bruce told me that I’d be starting up the company’s first ever blog, I was a little (ok, a LOT) nervous. Aside from making keen observations about the quirkiness of the world around me and venting general complaints, I’d never written a blog about anything at all… let alone a company blog that was supposed to entertain and inform readers!
So, why a blog? Had I missed something? Wasn’t a news page good enough?
Not to be confused with your typical social networking blog sites, like LiveJournal, Facebook, Myspace, Xanga, et. al, company blogs serve a much higher purpose. These days, more and more companies are adding blogs because they naturally attract search engine traffic. Blog pages are text-rich, link-rich, and frequently-updated pages that often contain useful information. And, because most blogs run on simple Content Management System (CMS), it is very easy to optimize them by using keywords, headers, bolded text, image tags, and relevant links.
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Hey! I just discovered something very cool, big thanks to Paul from programming…
Pandora. Have you heard of this? Nope, not the first woman ever, created and gifted by all of the ancient gods (Greek Mythology).
Pandora Radio. This is a totally different story. Pandora Radio is a radio streaming application developed by the Music Genome Project. So you have to be connected (one way or another) to the Internet to use it.
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Call it another shameless plug for our programming team, I had to include this in the blog for Skyler — our #1 stunner in Web Design. We had some feedback from our friend Bill at Fuji Arts, one of the world’s largest online purveyors of Japanese wood block artwork, and I just couldn’t wait to pass it along! So here goes:
When I interviewed for my position at DE, one of the first pieces of marketing material I was shown was a postcard that Skyler created. It was clean and simple — a beautiful, glossy design that reflected the look and feel of the brand-new website he had created. Understandably, Bruce was really proud of his work and wanted to demonstrate the caliber of work that was produced by the company.
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Earlier this week, I mentioned how a handful New York City lawyers are trying to make the shift from billing by-the-hour to a flat-rate, case by case basis. If you haven’t been reading our newsletter, e-mail blasts, or this blog, you probably missed the part where we announced that we’ve expanded our services to include a one cost solution to your business technology. But during this past week, we acquired our first testimonial!
We met Autowatch last December and courted them with the idea of Fixed IT right away. Actually, they were among our first handful of clients to try out the new service plan — so it would be a new experience for them and us.
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Dynamic Edge isn’t the only company on the planet making the shift away from hourly billing! Last week, we were featured in Michigan Business Review as a company shifting our business model to adapt to the changing economic climate.
Granted, it’s not a full shift.
