Most small businesses give new team members an Employee Handbook that outlines everything anyone needs to know about the company. We expect our new hires to read this brick and be ready to pick an insurance plan, a 401K choice, know the company dress code, code of conduct and even what they can and cannot do online. We often include a boring video for safety or sensitivity training.
Many companies are now fast-tracking onboarding into a series of short videos that go through everything they need to know. It’s revolutionizing the new-hire orientation process, and here’s why it’s such a great idea:
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With recent DropBox, Google, Box, and Evernote security breaches, many of our customers are asking: are FREE cloud services secure? Our response is quite simple: only secure enough for your personal information.
What if you only store your less secure information on them? A few years ago I said, sure go for it. Storing your business information on these services is fine as long as you are careful. I WAS WRONG.
Free cloud services can put your business at risk.
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4 out of 5 businesses that suffer a computer disaster, and have no recovery plan, go out of business!
If you want to learn how you can keep more of your hard earned profits AND improve your ability to work remotely, access your desktop from home or on the road and have automatic disaster recovery, read on.
On Wednesday, October 22nd we’re holding a Power Breakfast for a select group of CEOs and Executives to show how this amazing new technology can eliminate a number of the IT costs and problems you may be dealing with.
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Google recently announced a new system where it will begin rewarding secure websites by giving them higher search rankings.
To implement this, Google has been running tests that take into account if sites are using secure, encrypted connections. Once detected, these sites trigger a signal in the search ranking algorithms and are then ranked accordingly. It is being advised that website developers use hypertext transfer protocol secure (HTTPS) as means for website encryption to secure the data that they send over the web and make their users less vulnerable.
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Did you receive a phone call from a number you didn’t recognize? If you didn’t answer and the caller didn’t leave a voicemail, you can check the number. The White Pages Reverse Phone lookup has been documenting if spam activity is suspected from a number. There is no charge for seeing this information.
This spam activity is illegal according to the Federal Trade Commission, especially if you have been on the Do Not Call Registry for more than 31 days.
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For many businesses, advertising on Facebook can be a big time and money suck. Even though Facebook is the #1 social media tool, it can be difficult to get a great ROI since you’re marketing to a wide range of prospects. The biggest problem is getting a qualified prospect to “Like” your company Facebook page so you can market to them, but who goes out and likes a potential vendor’s page? Nobody, that’s who! And if you market based on demographics, then you’re targeting a bunch of people who don’t know you on a platform where they’re not looking for your product or service in the first place. They are on Facebook for cat pictures and videos of their 2-year-old nephew. The answer that solves a big part of this dilemma is: “Facebook Audiences.”
Facebook Audiences a tool that allows you to display your Facebook ads specifically to just about anyone that you have an e-mail address for, without them even knowing you are marketing to them this way. Plus, based on market testing, ads directed to a targeted “house list” instead of demographics, or interest-based lists cost about 75% less with 4x the results. Not too shabby.
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