For the past two weeks, I’ve hopefully gotten you to think a little bit more about your mobile visitors—how they may search, what they’re looking for and how mobile visitors differ from those on desk top computers. To close the chapter on mobile, I thought this week I would sum up mobile best practices with checklist of the must haves in a mobile site.
And last, but not least, is your website mobile usable?
To get you started thinking about your site’s mobile usability, here’s a short checklist of site characteristics useful for a good mobile experience:
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Last week, I went over some basics on how to make your site mobile-friendly. But equally important is making your site mobile usable. What I mean by usable is giving mobile searchers the information they are looking for.
Realize that mobile searches are taking over the internet. More people expect to find what they want on their mobile phones—and they might not want to see the same info that they might when searching on a desktop computer. The reality is when we are searching on mobile devices- we want to find what we’re looking for fast because we’re on the go. In this post I’m going to walk you through mobile search from a usability stand point to make sure you’re getting sales from your mobile website.
But first, let’s take a step back. Why has the mobile site phenomenon been so huge?
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This week, I had the privilege of talking with some amazing clients down in Nashville at our Power Breakfast on using data-driven decision making and SEO (Search Engine Optimization) to make their websites their best salesman.
During the talk, we realized that many folks hadn’t heard much about any of the latest updates Google has made— and they all affect you getting the most of your web sales!
Since you probably are too busy to follow all the Google news on updates and changes we wanted to make sure you understood why you need to make sure your website is mobile-friendly (that is a site that displays well not only on desktop computers, but also on your phone and tablets).
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Microsoft products are popular because they help make life easier, but does that mean they’re safe? How popular products like Office 365 leave doors wide open for hackers to get into your business data!
It turns out that a new Cerber Ransomeware is targeting MS Office 365 email users. This attack actually by-passes Office 365’s built in security tools.
One of the biggest attacks to date has targeted end users with phishing emails. These emails are attached with malicious files looking to score big. Nearly 57 percent of businesses using Office 365 received a copy of the ransomware in their corporate mailbox during the attack.
What does the Cerber malware do?
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“But we’re small, nobody would bother to hack us, Right?”
The Reality of the Hack: Everyone is a target!
This week I was invited to talk at the Michigan CPAs association (MICPA) to take a deep dive into cyber security risks for CPA and Accounting firms. But I thought this was a good moment to shed light on the cost of cybersecurity and give your business a solution to make sure you don’t become another statistic.
Let me warn you—these facts are startling!
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No matter how great your security system, users can still let the bad guy in if they don’t know what to look for.
As security gets more and more sophisticated, users themselves become the easiest target. I’ve seen it all! From an email with a fake resume—that ended up destroying all the files on an ENTIRE network! To a popup message saying that your computer is infected and talk to Microsoft Support by calling 888-UR-HACKD. When the user dialed, an Indian voice asked you to click on a remote site (and consequently giving criminals a way into your system!).
You are probably chuckling to yourself thinking “No one in my office would fall for such tricks!” But the raw truth is IT HAPPENS ALL THE TIME!
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