Dynamic Edge Author Archive
Google recently announced a new system where it will begin rewarding secure websites by giving them higher search rankings.
To implement this, Google has been running tests that take into account if sites are using secure, encrypted connections. Once detected, these sites trigger a signal in the search ranking algorithms and are then ranked accordingly. It is being advised that website developers use hypertext transfer protocol secure (HTTPS) as means for website encryption to secure the data that they send over the web and make their users less vulnerable.
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Did you receive a phone call from a number you didn’t recognize? If you didn’t answer and the caller didn’t leave a voicemail, you can check the number. The White Pages Reverse Phone lookup has been documenting if spam activity is suspected from a number. There is no charge for seeing this information.
This spam activity is illegal according to the Federal Trade Commission, especially if you have been on the Do Not Call Registry for more than 31 days.
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For many businesses, advertising on Facebook can be a big time and money suck. Even though Facebook is the #1 social media tool, it can be difficult to get a great ROI since you’re marketing to a wide range of prospects. The biggest problem is getting a qualified prospect to “Like” your company Facebook page so you can market to them, but who goes out and likes a potential vendor’s page? Nobody, that’s who! And if you market based on demographics, then you’re targeting a bunch of people who don’t know you on a platform where they’re not looking for your product or service in the first place. They are on Facebook for cat pictures and videos of their 2-year-old nephew. The answer that solves a big part of this dilemma is: “Facebook Audiences.”
Facebook Audiences a tool that allows you to display your Facebook ads specifically to just about anyone that you have an e-mail address for, without them even knowing you are marketing to them this way. Plus, based on market testing, ads directed to a targeted “house list” instead of demographics, or interest-based lists cost about 75% less with 4x the results. Not too shabby.
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Own a growth oriented business? Read On!
I’ve been talking with a number of business owners lately and they are all talking about the same issue: they are not seeing the growth they anticipated based on their planning and investing, and it is killing their bottom line!
During our discussions I’ve noticed a common theme: The owners all feel like the results just aren’t here. The consensus is that while they believe that everyone is in the rowboat rowing, their team isn’t making the progress they anticipated, and it doesn’t feel like everyone is rowing together in the same direction.
Why? They have the right people. They have a great culture, but they aren’t moving forward…at least not moving forward as quickly as they know they can.
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In our last post, we presented several helpful tricks that you can do with your iPhone. Here are more useful tricks.
- Working on the Level – If you need to adjust the angle of something or make it even, you can use your iPhone as a level. Go to the Compass app and swipe left to reveal this option.
- Instant Email Drafts – Here is an easy way to access a list of your email drafts. Hold down the compose icon in the lower right hand corner and it will automatically open up a list of your drafts.
- Alert Light – Do you want your phone to alert you when you have a call or message, but don’t want it to vibrate or make a sound? Go to Settings>General>Accessibility and scroll down to “LED Flash for Alerts” to turn on a flash of light for alerts.
- Faster Charge – Switching to airplane mode is an easy way to speed up your battery charge time. This turns off wireless and cellular access and as a result allows your phone to charge up to up twice as fast.
- Good Vibrations – You can change the vibration pattern on your phone by going to Settings>Sounds>Ringtone>Vibration>Create New Vibration. You can even customize vibrations for individual contacts.
With all the bells and whistles available on iPhones, it can be easy to overlook some of the more useful features. Here are some handy tricks you can use to save time and customize your iPhone to your liking.
- Undo Shake – This is an easy way to undo any typos or editing mistakes. Simply give your iPhone a shake, and it will prompt you as to if you would like to undo the previous action.
- Photo Burst – If you want to take multiple photos in quick succession, hold down your capture button to record a burst of photos. This is an extremely beneficial tool when photographing moving subjects.
- Text Message Timestamps – Curious as to when a text message was sent? Drag the text bubble over to reveal the timestamp for each message.
- Double Tap Sentence – If you type in a hurry, an easy way to start a new sentence is to double tap the space bar. This automatically adds a period and a space, setting up for the next sentence.
- Autofocus Lock – Tired of your iPhone constantly refocusing in camera mode? Hold your finger on the screen until you see a yellow square blink twice to lock your autofocus and exposure.
